DePlaybook / Downloads
Templates, Playbooks, and playbooks to go deeper. All one-time purchases — no subscriptions, ever.
Go deeper on any pillar. Buy once, yours forever.
All 18 frameworks with facilitation guides, decision trees, and workshop scripts. The how-to companion to the free site content.
All 24 research activities with full facilitation scripts, recruiting screeners, discussion guides, and synthesis templates.
All 28 cognitive strategies with audit checklists, A/B test hypothesis templates, and combination guides for pricing, onboarding, and retention.
Sprint-ready onboarding design guide applying Endowment Effect, IKEA Effect, Zeigarnik, and Goal Gradient together. Canvases, checklists, and rewrite examples included.
Checkout conversion guide applying Anchoring, Social Proof, Loss Aversion, and Scarcity. Page-by-page audit checklist and before/after copy rewrites.
Retention design guide applying Default Bias, Mere Exposure, Endowment Effect, and Loss Aversion. Cancellation flow scripts and win-back sequence templates.
Pricing page design guide applying Contrast Effect, Anchoring, Von Restorff, and Social Proof. Tier structure frameworks and copy templates.
Ready-to-use Figma component library and Notion workspace template for applying DePlaybook principles to your product design process.
All 3 Playbooks + 4 Topic Playbooks + Figma & Notion Design Kit. Everything in one purchase. The complete practitioner toolkit.
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