79 principles — each with a mechanism, a real example, a 10-min exercise, and a quiz that tests whether you can spot it in the wild.
They fail for lack of a starting point.
You've read the articles. You know the frameworks. But when the sprint starts, nothing translates to the canvas.
Deep dives are for weekends. Teams need actionable guidance they can apply in the next hour, not the next month.
Psychology principles are everywhere. But "how does Hick's Law apply to our onboarding flow?" stays unanswered.
Every project, the same blank-page paralysis. No template, no starting point, no structure to push against.
The anatomy
Every entry follows the same 8-part anatomy — so you always know what you're getting. Click any section below to see what it actually looks like inside a real entry.
Three pillars
From the community
Finally a reference I can actually use mid-sprint. The 10-minute exercises are the real unlock — I ran the affinity mapping one with my team same day.
The Strategies pillar changed how I write design rationale. Now I lead with Cognitive Load Theory instead of vibes, and stakeholders actually listen.
I use the Frameworks section to onboard junior designers. Dense without being overwhelming, and the common mistakes section saves weeks of coaching.
Free quick-reference
One card per principle — trigger phrase, TL;DR, and when to reach for it. The cards are the shortcut. The playbooks are how you combine and apply them as a team.
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