Activities

Visualise the end-to-end experience from the user's point of view.

Represent target users as composite characters to guide decisions.

Let users organise content to reveal their mental models.

Sketch structure and layout before committing to visual design.

Build the minimum needed to test an idea with real users.

Watch real users attempt real tasks. Assumptions will shatter.

Let data decide between two versions. Remove opinion from the room.

Group qualitative data into themes to find patterns in noise.

Sit with users and listen. The best research tool still.

Test the findability of content in your information architecture.

Evaluate your interface against Nielsen's 10 usability principles.

Capture behaviour over time, in context, in the user's own words.

Where users click first predicts whether they'll complete the task.

What does your design communicate in 5 seconds? Find out.

See exactly what users look at, and what they skip.

Know what users already expect before you design anything.

Aggregate behaviour data revealing where attention lands.

Inventory and evaluate every piece of content against user needs.

Separate must-haves from delighters to prioritise features.

Observe users in their natural environment doing real work.

Step through a task as a new user would — gaps become obvious.

Capture in-the-moment experience with timed micro-surveys.

Quick, cheap, unscheduled — a coffee shop and 5 strangers.

Break down how users accomplish goals step by step.

Show the idea before you build it — and find out if users actually want what you think they want.

Sketch the user's story before you design the interface — sequence reveals what screens alone cannot.

Draw how users think before you design what they see — map the model in their head, not the model in yours.

Immerse yourself in users' world before you design for it — the method that reveals what observation alone cannot.